The WWF Biodiversity & Wine Initiative


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The Biodiversity Wine Initiative was a great project where an endorsement symbol needed to be developed
that projected the commitment of wine farms to the preservation of fynbos. The design was created to
feature an inverse silhouette of a sugarbird sitting on a protea. The sugarbird is the main indicator if
the ecosystem is in ballance. Therefore the sugarbird was the main element and the silhouette in white
gives it the prominence it needed. The endorsement is applied to all wine labels that comply with the
BWI set of standards of minimum fynbos allocation amongst the vineyards.




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