Natura Sugar


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Natura Sugar packaging was created for the Natura Sugar company based in Mauritius. The sugar is truly un-refined and one of the very few traditionalist crafted natural sugars available. The range of sugars we designed positions this brand as a contemporary brand and its shelf impact is designed to attract consumers with its bold colours and simplicity of design. In essence it needs to attract consumers like bees to a flower to sample the sweetness of the natural product. The design is very well received and has already started creating a stir in the sugar market as an alternate healthy option to conventionally refined sugar.