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Bio Diversity & Wine Initiative

Biodiversity Wine Initiative was a great project where an endorsement symbol needed to be developed that projected the comitment of wine farms to the preservation of fynbos. The design was created to feature an inverse silhouette of a sugar bird sitting on a protea. The sugarbird is the main indicator if the ecosystem is in ballance. Therefore the sugarbird was the main element and the silhouette in white gives it the prominence it needed. The endorsement is applied to all wine labels that comply with the BWI set of standards of minimum fynbos allocation amongst the vineyards.