The brief:
Brand concept creation, applied to signage and web design for the boutique hotel in the heart of Windhoek Namibia. The design was created to celebrate the unique and historic location of the hotel on the Weinberg (the wine mountain) in Windhoek where the first vineyards were planted due to an ancient spring that still feeds the mountain today. The design symbolizes the contours of the mountain which in essence then create the contours of the vine leaf. The brand strategy was developed to create a distinctive niche hotel that would welcome travellers, businessman and locals to an environment that was both elegant yet familiar in its elegant charm.