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Denny Mushrooms

The project:

Upgrade the Denny brand and packaging range by modernising the look, to a crisper, farm fresh appearance. The photographic style was directed to match the new brand profile. The Denny logo was refined to appear simpler and push the white and blue as main colour palette. A packaging brand architecture was developed to create a unified style across the packaging range. The introduction of a craft texture enhanced the farm-style heritage of Denny.